All of the information below was taken from my website and is all subject to copy write.
Search Engine Optimisation (SEO) is the term used to describe the actions a webmaster takes to improve the search engine rankings of their website – simply put, this means moving your website higher in the list in search engines such as Google, when a web user searches for the products/services you offer.
This article offers a basic guide to the search engine optimisation process. Although they may help to improve rankings they are by no means all-encompassing, but rather a starting point for your SEO campaign.
The sections below outline the steps you should take:
Once you’ve selected the right key words for your site it might be best to structure the website around the key words. This can be done in several ways; when uploading pages and items to your domain, give them a name which is indicative of your key words. Also, key word text can be used within your site navigation. One notable tip is to use key words within the anchor text of your links, rather than using ‘click here’.
In terms of SEO, it certainly is the case that content is King. Make sure your website is clear and coherent. Not only will badly written content dissuade visitors from returning but it can also negatively affect your rankings. Ensure your chosen key words are used naturally where needed, as pointlessly repeating yourself in an attempt to improve rankings could lead to you being penalised by Google. If you constantly update your site with useful and relevant information you will find your site naturally climbs the organic search listings.
Page titles give an immediate view of your site’s magnetic levitation module content to search engines and to visitors and so should be extremely targeted. Use your strongest key words within this title but keep to a 70 character limit. This will ensure your full title appears in the search engine results pages (SERPs). Ideally these titles should offer a ‘call to action’ (‘buy here, learn how to… for example).
Meta tags are small sections of coding placed within a web page’s header tags which give information about the websites author, title, purpose etc. Adding details in the Meta tags which are relevant to your content is useful but is no longer the quick-fix it used to be. If you are able to edit your Meta tags, or your webmaster can do this for you, make them succinct and relevant.
Make sure that your website has a clearly structured hierarchy. When your website has a strong structure you are ensuring that the search engines can crawl (the process of scanning your websites content) your website efficiently and accurately.
Link building is possibly the most important factor to consider when beginning a DIY SEO campaign.
Search engines such as Google assess how many different websites link to your website in an attempt to discover how ‘popular’ it is. For this reason, the process of building links to your website is extremely important.
As your site grows in popularity ‘back links’ (links to your website) will naturally appear across the World Wide Web. However, when you are getting started with search engine optimisation it’s important to ‘build’ some of these links yourself and make search engines aware of your presence.
The easiest and most cost effective method of link building is through business or website indexes. A webmaster submits information about his/her website to these online databases and directories and this information then appears on the internet within them. This is a benefit in terms of SEO as this is one more back-link to your website. Sign up to a good number of these directories (I would recommend around 50-100 if you have the time) and you may start to see some improvements in your website’s rankings.