In my travels around our country, I have seen a variety of community publications over the years. These publications range from daily newspapers to bi-monthly newsletters to everything in between. A common question often asked to me by friends and acquaintances has been: “Should I publish my own community journal? inch This is a complicated question to answer, and the answer depends on several crucial factors. In this article, I will address some of the things you should think about if you are thinking about publishing a residential area journal.
The publishing world has changed dramatically with the advent of navigate to the closest grocery store the Internet and online publications. There’s been a comfortable and dramatic decline in daily and every week newspapers around the united states during the last 10 years. A lot of this decline results from readers opting to get their information from online sites on a near real-time basis rather than cumbersome print newspapers. Further, newspapers around the country have become satisfied over the years, assuming that readers will read whatever they choose to print. Unfortunately for them, this is not the case, and as result, newspapers are shutting down in the united states.
Magazines, on the other hand have continued to grow during this time period, particularly niche magazines that specialize in a particular topic or industry, such as specific sports, cooking, auto, and so on. Another niche that has enjoyed much success is local community magazines. The publications which have been the most successful are those that have chosen to pay attention to a specific hyper-local community, such as an area of a larger city with common interests, a small town, a master planned community, etc. The information within these types of magazines is pertinent primarily to only those who live and/or work in these communities, and therefore, generally has a very loyal local visitor. In most situations, these magazines are given free of charge to its visitor and must sustain itself through advertiser support. Some publications are direct shipped, while others are distributed in shelving yet others combine these methods.
A successful community journal should be filled with interesting, relevant and entertaining information about neighborhoods, schools, businesses and all the other facets of its community. The goal should be to provide local residents, newcomers and business owners with relevant community information. These publications should be a vital source of news for those who live and work in your neighborhood. Because of the hyper-local focus, a well published community journal can become used by its community members as their publication of choice.
An effective community journal should publish content that is community-driven, giving people news and information that impact their lives on a day-to-day basis, those they cannot get from any other source. It also should provide valuable insight into local business developments, giving local internet marketers a competitive advantage in their own communities. The content also ought to include relevant articles published by local writers who are competent and knowledgeable in their areas of expertise, such as wellness, children’s sports, local governments, schools, places of worship and so on. Finally, the magazines should be professionally designed to make them an easy and compelling read.
In most cases, the cost of producing and distributing publications is paid by the promoters as most local community magazines are free publications. An effective community journal can become an excellent marketing tool for local businesses because it enables them to directly target their most likely potential customers, people who live and work nearby. Study after study has shown that people are likely to patronize stores, restaurants and services within a five-mile drive of their location. However, many publications make the mistake of catering to an area that is too large and therefore counter to this philosophy. By properly targeting a particular community, a well conceived community journal can become a very attractive advertising media choice for local businesses.