In simple terms it is said that video marketing is the use of video to advertise or market your product, brand or service. This is beneficial for SEO since it will increase click-through rates and rankings on search engines. YouTube is second largest search engine after Google. To reach the people you want to reach, YouTube is the best option that you can use. You just need to upload your videos properly tagged on YouTube and it can do wonders for your SEO.
Current business impact:
According to the latest statistics according to recent statistics, 63% of companies and organizations have started using video marketing. In the 82% of businesses think this type of marketing strategy is an important part of their marketing strategy. It’s progressing quickly and will reach new heights sooner than we think.
1. Easily accessibleAccessible from any device – There are many platforms for marketing. Smartphones allow users can watch videos at any time and anywhere , which isn’t feasible with traditional marketing like paper marketing. Marketers can reach audiences any time and blackcat.co anywhere at less cost.
2. Improves Sales and Conversions The addition of a video about your product on your landing page could increase conversions by 80%. Video also can result in sales directly and can make you some substantial money. Recent Studies show that 74% users who had watched an explainer video of a product bought it.
3. Has a Great Return-on-Investment- Video production isn’t a simple or inexpensive, therefore online editing tools are continuously evolving and improving to make it easier and more affordable. 83% businesses show that videos provide good return on investment. Better content is more necessary than a high-quality video.
4. They’re emotionally charged. human connection via video is more influential than reading facts in text. It allows users to make an immediate plea to the emotion core of the brain via music. Through video, you’re also able to put a face to a concept.
5. It can build trust. YouTube has emerged as the most effective social media platform to advertise your brand. Certain consumers are skeptical about purchasing products from the internet because of fraud and cheating but effective video marketing can present products in more conversational form. Most of the consumers feel more confident about purchasing on the internet after watching a related video.
6. Appeals to Mobile Users- Videos and smartphones go in hand. A majority of viewers watch them on mobile. YouTube data shows that the number of people who watch mobile videos rises by 100% every year. Because smartphone users are growing every day and people prefer to watch videos on the go, the audiences continue to grow bigger.
7. It is easier to explain after launching new product or service, create a video to show how it works, it will give more impact on customers’ understanding of the new product, rather than simply describing facts or texts. Thus, videos of products or services featured on the homepage of website can do wonders to grow the business.
Because video Marketing is now a major component of digital marketing, digital marketers must know all about it. Marketing audiences are growing every day and every minute. Thus handling such amount of audience can be tricky Therefore, a proper and effective digital marketing strategies are important.